Event Calendar

Wednesday, May 21, 2025

Advocacy In Action! Crafting a POWERFUL Voice!

Start Date: 5/20/2025 9:00 AM CDT
End Date: 5/21/2025 9:30 AM CDT

Venue Name: St. James Place

Location:
333 Lee Drive
Baton Rouge, LA  United States  70808

Organization Name: MS- LALA

Contact:
Katie Pesson
Email: events@mslala.org
Phone: (337) 254-8267

Join us for an exclusive opportunity where knowledge meets impact! This members-only event empowers you to be part of the movement—because your voice matters, and your advocacy makes a difference!

Event Details

Scroll down for Agenda

Date: May 20, 2025
Time: 9:00 AM – 11:30 PM | BREAK |1:00PM - 3:00 PM
Location: St. James Place | 333 Lee Drive, Baton Rouge  & Capitol Rotunda
CEU Offer: 2.5
DRESS CODEWEAR RED


Date: May 21, 2025
Time: 9:00AM - 9:30AM
Loction: Zoom
CEU Offer: 0.5


Full Attendance CEU Offer: 3.0
Provider Member Rate : $50.00
LOG IN TO SEE YOUR MEMBERSHIP LEVEL DISCOUNT APPLIED

Who Should Attend?
This event is perfect for MS- LALA members, including owner/operators, senior living executives, Marketers, Public Relations personnel, administrators, staff, and advocates who want to elevate your advocacy position and the ability to positively impact senior living.


Agenda

Morning Session:

Pre-Capitol Visit Workshop Crafting a Powerful Voice: Learn How To Craft & Deliver Impactful Assisted Living Messages

9:00 AM – 11:30 AM

  • Advocacy Essentials: Learn how to craft and deliver impactful messages to legislators, that extend into your marketing plan.
  • Legislative Insights: Discover what matters most to lawmakers and how to align your message with their priorities.
  • The Media Work: Get comfortable with media engagement
  • Hands On Activity & Role-Playing Exercise: Practice eloquently addressing senior living issues in simulated meetings.

Capitol Visit: Legislative Meetings

1:00 PM – 3:00 PM

  • Meet with state legislators to discuss workforce challenges, private pay benefits, and the role of senior living communities.
  • Showcase the importance of senior living and advocate for balanced policies that support our industry.

Follow Up Session: Post-Capitol Engagement Planning

Date: May 21, 2025
Time: 9:00 AM – 9:30 AM
Location: Zoom
CEU Offer: 0.5

  • Day in Your District Planning: Learn how to arrange follow-up meetings and facility tours with legislators in their home districts.  
  • Commit to Action: Create your action plan to strengthen ongoing relationships with policymakers.

Why Attend?

  • Learn How To Make Your Voice Heard/ Continue to Raise Awareness for our seniors: Advocate for policies that safeguard and protect the senior living industry and ensure a thriving future for our aging population.
  • Foster Meaningful Connections: Work on those connections, made at Advocacy Day, and with Media, uniting efforts to protect and enhance senior living communities and the residents they serve.
  • Strengthen Our Impact/ and Empower Change: Equip yourself with tools, strategies, and insights necessary to champion freedom of choice, and stand up for the rights, dignity and well-being of seniors.
Creating a strong foundation for senior living, ensures that our seniors receive the respect, care, and opportunities they deserve.

Register Today!

Reserve your spot now to join us for this impactful day of learning and advocacy.
[Register Now]


Resources

Confirmed attendees will receive an Advocacy Toolkit, and learn about the Day in Your District Program, with access templates for follow-up meetings and invitations.


Contact Us

For more information, contact:
Email: events@mslala.org
Phone: (337) 254-8267

We are shaping the future of senior living to ensure the voices of our communities are heard loud and clear!



LALA’s focus is on the Big Three: Legislation, Regulation, Education and also extends deeper into advocacy, networking, need-specific training, access to research and information, standards and partnerships, group purchasing, and professional development. By joining THIS Association, Senior Living Communities, Industry Businesses and Organizations can benefit from a range of valuable services and opportunities and higher level partnerships

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